{"id":9749,"date":"2020-08-06T23:10:02","date_gmt":"2020-08-06T15:10:02","guid":{"rendered":"http:\/\/www.chinado.cn\/?p=9749"},"modified":"2020-08-06T23:10:02","modified_gmt":"2020-08-06T15:10:02","slug":"%e5%88%9b%e6%96%b0%e5%b1%a5%e8%a1%8c%e4%bc%81%e4%b8%9a%e7%a4%be%e4%bc%9a%e8%b4%a3%e4%bb%bb%e4%b8%8e%e7%a4%be%e4%bc%9a%e4%bc%81%e4%b8%9a%e5%8f%91%e5%b1%95","status":"publish","type":"post","link":"https:\/\/cdo.develpress.com\/?p=9749","title":{"rendered":"\u521b\u65b0\u5c65\u884c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u4e0e\u793e\u4f1a\u4f01\u4e1a\u53d1\u5c55"},"content":{"rendered":"<p style=\"text-indent:2em;\" class=\"p1\">\u6797\u6cfd\u708e<\/p>\n<p style=\"text-indent:2em;\" 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social responsibility\uff0c\u7b80\u79f0CSR\uff09\uff0c\u662f\u6307\u4f01\u4e1a\u5728\u521b\u9020\u5229\u6da6\u3001\u5bf9\u80a1\u4e1c\u548c\u5458\u5de5\u627f\u62c5\u6cd5\u5f8b\u8d23\u4efb\u7684\u540c\u65f6\uff0c\u8fd8\u8981\u627f\u62c5\u5bf9\u6d88\u8d39\u8005\u3001\u793e\u533a\u548c\u73af\u5883\u7684\u8d23\u4efb\uff0c\u8981\u6c42\u4f01\u4e1a\u5fc5\u987b\u8d85\u8d8a\u628a\u5229\u6da6\u4f5c\u4e3a\u552f\u4e00\u76ee\u6807\u8ffd\u6c42\u7684\u4f20\u7edf\u7406\u5ff5\uff0c\u5f3a\u8c03\u5728\u751f\u4ea7\u8fc7\u7a0b\u4e2d\u5bf9\u4eba\u7684\u4ef7\u503c\u7684\u5173\u6ce8\uff0c\u5bf9\u73af\u5883\u3001\u6d88\u8d39\u8005\u3001\u793e\u4f1a\u7684\u8d21\u732e\u3002\u636e\u6b64\u5b9a\u4e49\u770b\u6765\uff0c 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class=\"p2\">\u793e\u4f1a\u521b\u65b0\u662f\u4f01\u4e1a\u5c65\u884c\u793e\u4f1a\u8d23\u4efb\u65b9\u5f0f\u7684\u8fdb\u6b65\u3002\u4f01\u4e1a\u5c65\u884c\u793e\u4f1a\u8d23\u4efb\u6709\u4e2a\u4ece\u81ea\u53d1\u5230\u81ea\u89c9\u7684\u8fc7\u7a0b\uff0c\u5177\u4f53\u8868\u73b0\u4e3a\u4ece\u88ab\u52a8\u3001\u81ea\u53d1\u6350\u732e\u8fc8\u5411\u4e3b\u52a8\u4f5c\u4e3a\u3001\u521b\u65b0\u4f5c\u4e3a\u3002\u8fd9\u4e0d\u4ec5\u53d6\u51b3\u4e8e\u4f01\u4e1a\u53d1\u5c55\u5b9e\u529b\uff0c\u800c\u4e14\u6709\u8d56\u4e8e\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u7406\u5ff5\u7684\u4e0d\u65ad\u6df1\u5316\u548c\u63a2\u7d22\u5b9e\u8df5\u3002\u5415\u9e4f\u535a\u58eb\u8ba4\u4e3a\uff0c\u5f88\u591a\u4f01\u4e1a\u521d\u671f\u4ece\u4f26\u7406\u9053\u5fb7\u51fa\u53d1\u7684\u6734\u7d20\u6148\u5584\u884c\u4e3a\uff0c\u6ca1\u6709\u548c\u4f01\u4e1a\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u7ed3\u5408\u8d77\u6765\uff0c\u5f80\u5f80\u4f1a\u9020\u6210\u53d7\u52a9\u65b9\u548c\u4f01\u4e1a\u7684\u53cc\u8f93\u7ed3\u679c\u3002\u8fd9\u662f\u65e9\u671f\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\uff08CSR\uff09\u5b9e\u8df5\u4e2d\u7ecf\u5e38\u51fa\u73b0\u7684\u95ee\u9898\u3002\u5b9e\u8df5\u4f01\u4e1a\u793e\u4f1a\u521b\u65b0\uff08Corporate Social Innovation, CSI\uff09\u7684\u4f01\u4e1a\uff0c\u4e5f\u5c31\u662f\u201c\u5ea7\u5934\u9cb8\u4f01\u4e1a\u201d\uff0c\u5927\u591a\u901a\u8fc7\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u5c65\u884c\u65b9\u5f0f\u7684\u521b\u65b0\u6765\u89e3\u51b3\u4e00\u4e9b\u793e\u4f1a\u95ee\u9898\uff0c \u5728\u786e\u4fdd\u5e02\u573a\u6216\u5546\u4e1a\u826f\u597d\u8fd0\u884c\u7684\u540c\u65f6\uff0c\u4fdd\u8bc1\u5bf9\u793e\u4f1a\u7684\u53cd\u54fa\uff0c\u5b9e\u73b0\u4f01\u4e1a\u5229\u3001\u4e49\u5e76\u5b58\u7684\u76ee\u6807\u3002\u4ece CSR \u5230 CSI\uff0c\u4ec5\u6709\u4e00\u4e2a\u5b57\u6bcd\u7684\u5dee\u522b\uff0c\u5374\u5bd3\u542b\u7740\u7406\u5ff5\u4e0a\u7684\u5dee\u522b\u3002\u5e26\u6709\u65b0\u7406\u5ff5\u7684\u6d88\u8d39\u8005\u3001\u5458\u5de5\u3001\u5408\u4f5c\u4f19\u4f34\u3001\u4f9b\u5e94\u5546\u548c\u5f53\u5730\u653f\u5e9c\uff0c\u4f1a\u5bf9\u4f01\u4e1a\u63d0\u51fa\u4e00\u7cfb\u5217\u622a\u7136\u4e0d\u540c\u7684\u671f\u671b\uff0c\u8981\u6c42\u5728\u201c\u793e\u4f1a\u95ee\u9898\u7684\u89e3\u51b3\u201d\u65b9\u9762\u53d6\u5f97\u79ef\u6781\u6210\u679c\uff0c\u800c\u4e14\u8fd9\u4e9b\u7ed3\u679c\u8fd8\u5e94\u8be5\u662f\u53ef\u6d4b\u91cf\u8bc4\u4f30\u3001\u516c\u5f00\u900f\u660e\u7684\u3002\u5728\u8fd9\u91cc\uff0c\u4f01\u4e1a\u793e\u4f1a\u521b\u65b0\u6307\u7684\u662f\u4f01\u4e1a\u5c06\u793e\u4f1a\u521b\u65b0\u878d\u5165\u516c\u53f8\u884c\u4e3a\u4e2d\uff0c\u901a\u8fc7\u6295\u5165\u65f6\u95f4\u3001\u4eba\u529b\u3001\u8d44\u91d1\u7b49\u521b\u9020\u65b0\u751f\u4e8b\u7269\u3002\u6bd4\u5982\uff0c\u65b0\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u3001\u8425\u9500\u6a21\u5f0f\u548c\u793e\u4f1a\u5e72\u9884\u6a21\u5f0f\uff0c\u7b49\u7b49\u3002\u516c\u53f8\u6b63\u662f\u901a\u8fc7\u6574\u5408\u4f01\u4e1a\u793e\u4f1a\u521b\u65b0\u6765\u521b\u9020\u957f\u671f\u4ef7\u503c\uff0c\u4ece\u800c\u5b9e\u73b0\u4f01\u4e1a\u54c1\u724c\u4ef7\u503c\u3001\u4e1a\u52a1\u6210\u957f\u3001\u7ade\u4e89\u529b\u3001\u9769\u65b0\u3001\u8d44\u672c\u56de\u62a5\u7387\uff0c\u7b49\u7b49\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">\u770b\u6765\uff0c\u4f01\u4e1a\u793e\u4f1a\u521b\u65b0\u662f\u5c06\u4f01\u4e1a\u7684\u54c1\u724c\u5f71\u54cd\u529b\u3001\u516c\u76ca\u5f71\u54cd\u529b\u3001\u793e\u4f1a\u5f71\u54cd\u529b\u3001\u653f\u6cbb\u5f71\u54cd\u529b\u7b49\u878d\u5408\u5728\u4e00\u8d77\uff0c\u5c06\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u53d8\u6210\u4e00\u79cd\u4e3b\u52a8\u53d1\u5c55\u7684\u6218\u7565\uff0c\u901a\u8fc7\u521b\u65b0\u4ea7\u54c1\u548c\u670d\u52a1\u6765\u518d\u9020\u4f01\u4e1a\u54c1\u724c\u3001\u516c\u5173\u3001\u5e7f\u544a\u3001\u8425\u9500\uff0c\u6210\u4e3a\u5171\u521b\u793e\u4f1a\u4ef7\u503c\u7684\u751f\u4ea7\u8981\u7d20\uff0c\u4fc3\u8fdb\u793e\u4f1a\u95ee\u9898\u7684\u89e3\u51b3\u3002\u5728\u8fd9\u79cd\u7406\u5ff5\u4e0b\uff0c\u4f01\u4e1a\u901a\u5e38\u4e3b\u52a8\u5236\u5b9a\u4e0e\u81ea\u8eab\u7ade\u4e89\u4f18\u52bf\u7d27\u5bc6\u76f8\u8fde\u7684\u793e\u4f1a\u521b\u65b0\u9879\u76ee\uff0c\u4f7f\u9879\u76ee\u6210\u4e3a\u53ef\u4ee5\u5171\u4eab\u4ef7\u503c\u7684\u751f\u4ea7\u8981\u7d20\uff0c\u5f62\u6210\u81ea\u6211\u9020\u8840\u80fd\u529b\uff0c\u4f7f\u5f97\u9879\u76ee\u9ad8\u6548\u3001\u53ef\u6301\u7eed\u3001\u6709\u8ba1\u5212\u6027\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u5e94\u8be5\u662f\u201c\u81ea\u613f\u7684\u201d\uff0c\u662f\u4e00\u79cd\u516c\u53f8\u81ea\u6211\u53cd\u601d\u7684\u8868\u73b0\u3002\u81ea\u54c8\u4f5b\u5927\u5b66\u8fc8\u514b\u5c14<span class=\"s1\">\u00b7<\/span>\u6ce2\u7279\uff08Michael Porter\uff09\u6559\u6388\u5728\u5176\u8457\u540d\u7684\u4ef7\u503c\u94fe\u5206\u6790\u6846\u67b6\u4e2d\u5f15\u5165\u4e86\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u7684\u5143\u7d20\u4ee5\u6765\uff0c\u5b66\u672f\u754c\u548c\u4f01\u4e1a\u754c\u66f4\u662f\u660e\u786e\u4e86\u5c06\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u4ece\u6218\u7565\u9ad8\u5ea6\u843d\u5730\u5230\u5177\u4f53\u4e1a\u52a1\u73af\u8282\u4e2d\u7684\u884c\u52a8\u65b9\u6cd5\u3002\u6bd4\u5982\uff0c\u5bf9\u4f01\u4e1a\u793e\u4f1a\u4ef7\u503c\u3001\u201c\u4ef7\u503c\u6295\u8d44\u201d\u548c\u201c\u6295\u8d44\u793e\u4f1a\u56de\u62a5\u7387\uff08Social Return on Investment\uff0c \u7f29\u5199 SROI\uff09\u201d\u7684\u91cd\u89c6\uff0c\u6b63\u5728\u8fdb\u4e00\u6b65\u50ac\u751f\u516c\u76ca\u91d1\u878d\u5e02\u573a\u7684\u5f62\u6210\uff0c\u7ed9\u4e00\u4e9b\u60f3\u6295\u5374\u4e0d\u6562\u6295\u7684\u793e\u4f1a\u9886\u57df\u5e26\u6765\u4e86\u65b0\u673a\u9047\u3002\u793e\u4f1a\u9886\u57df\u7684\u4e70\u65b9\u5e02\u573a\u7684\u79ef\u6781\u6027\u4e0d\u8db3\uff0c\u662f\u5236\u7ea6\u8bb8\u591a\u793e\u4f1a\u95ee\u9898\u901a\u8fc7\u53ef\u6301\u7eed\u6295\u8d44\u89e3\u51b3\u7684\u4e3b\u8981\u969c\u788d\u3002\u793e\u4f1a\u4ef7\u503c\u6295\u8d44\uff08\u4e5f\u79f0\u793e\u4f1a\u5f71\u54cd\u529b\u6295\u8d44\uff09\u6982\u5ff5\u5f3a\u8c03\u8ffd\u6c42\u201c\u793e\u4f1a\u4ef7\u503c\u201d\u76ee\u6807\u7684\u201c\u53ef\u6d4b\u91cf\u201d\uff0c\u4ece\u800c\u5b9e\u73b0\u53ef\u6301\u7eed\u7684\u201c\u56de\u62a5\u201d\u3002\u201c\u6295\u8d44\u793e\u4f1a\u56de\u62a5\u7387\u201d\u7406\u5ff5\u548c\u5de5\u5177\u7684\u5174\u8d77\uff0c\u6709\u52a9\u4e8e\u89e3\u51b3\u793e\u4f1a\u9886\u57df\u6295\u8d44\u4e2d\u201c\u94b1\u4ece\u54ea\u91cc\u6765\u201d\u7684\u56f0\u96be\uff0c\u4e5f\u6709\u5229\u4e8e\u5f3a\u8c03\u7ed3\u679c\u5bfc\u5411\uff0c\u5f3a\u8c03\u8d44\u91d1\u4f7f\u7528\u7684\u6548\u7387\u548c\u900f\u660e\u3002\u4ee5\u201c\u4e49\u5229 99 \u6307\u6570\u201d \u4e3a\u4ee3\u8868\u7684\u4e00\u4e9b\u673a\u6784\u8fd1\u5e74\u6765\u5728\u8fd9\u4e2a\u9886\u57df\u5f00\u5c55\u4e86\u8bb8\u591a\u63a8\u5e7f\u5de5\u4f5c\uff0c\u4ef7\u503c\u6295\u8d44\u7684\u7406\u5ff5\u6b63\u5728\u5f97\u5230\u8d8a\u6765\u8d8a\u591a\u7684\u8ba4\u53ef\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u521b\u65b0\u793e\u4f1a\u95ee\u9898\u89e3\u51b3\u65b9\u6848\u4e5f\u662f\u4f01\u4e1a\u7684\u4efd\u5185\u4e4b\u4e8b\u3002\u5f53\u4eca\u793e\u4f1a\u6311\u6218\u591a\u5143\u591a\u6837\uff0c\u4ec5\u6709\u653f\u5e9c\u3001\u793e\u4f1a\u7ec4\u7ec7\u7684\u793e\u4f1a\u6cbb\u7406\uff0c\u662f\u8fdc\u8fdc\u6ee1\u8db3\u4e0d\u4e86\u73b0\u5b9e\u9700\u8981\u7684\u3002\u521b\u65b0\u53c2\u4e0e\u793e\u4f1a\u95ee\u9898\u7684\u89e3\u51b3\uff0c\u4e0d\u4ec5\u662f\u4f01\u4e1a\u8c0b\u5229\u7684\u9a71\u4f7f\uff0c\u4e5f\u662f\u4f01\u4e1a\u6280\u672f\u53d1\u5c55\u5916\u6ea2\u6548\u5e94\u7684\u4f53\u73b0\uff0c\u66f4\u662f\u4f01\u4e1a\u521b\u65b0\u5c65\u884c\u793e\u4f1a\u8d23\u4efb\u7684\u4e3b\u52a8\u4f5c\u4e3a\u3002\u4ee5\u524d\u8bb2\u5230\u201c\u793e\u4f1a\u95ee\u9898\u201d\u65f6\uff0c\u5f88\u591a\u4eba\u5927\u90fd\u4ee5\u4e3a\u662f\u8857\u5934\u5df7\u5c3e\u7684\u5bb6\u957f\u91cc\u77ed\u3001\u9e21\u6bdb\u849c\u76ae\u5c0f\u4e8b\uff0c\u5374\u4e0d\u77e5\u793e\u4f1a\u95ee\u9898\u5176\u5b9e\u5305\u62ec\u65b9\u65b9\u9762\u9762\uff0c\u8bf8\u5982\u201c\u8054\u5408\u56fd\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\u201d\u4e2d\u7684\u6d88\u9664\u8d2b\u56f0\u3001\u7ec8\u6b62\u9965\u997f\u3001\u6539\u5584\u798f\u5229\u3001\u7ef4\u62a4\u57fa\u7840\u8bbe\u65bd\u3001\u4fdd\u62a4\u6d77\u6d0b\u73af\u5883\u3001\u89e3\u51b3\u6c14\u5019\u95ee\u9898\u7b49\uff0c \u51e0\u4e4e\u6bcf\u4e00\u9879\u90fd\u5305\u542b\u6216\u591a\u6216\u5c11\u7684\u793e\u4f1a\u95ee\u9898\u3002\u4f5c\u4e3a\u793e\u4f1a\u4e2d\u7684\u5e02\u573a\u4e3b\u4f53\u2014\u2014 \u4f01\u4e1a\uff0c\u5f53\u7136\u96be\u4ee5\u72ec\u5584\u5176\u8eab\uff0c\u5927\u90fd\u6d89\u53ca\u73af\u5883\u3001\u793e\u4f1a\u53ca\u6cbb\u7406\uff08Environment, Social and Governance\uff0c\u7b80\u79f0\u4e3a ESG\uff09\u7b49\u65b9\u9762\u7684\u98ce\u9669\uff0c\u4e43\u81f3\u6709\u53ef\u80fd\u6210\u4e3a\u5f71\u54cd\u4f01\u4e1a\u6210\u8d25\u7684\u4e3b\u8981\u5bfc\u706b\u7d22\u4e4b\u4e00\u3002ESG 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