{"id":5780,"date":"2017-12-13T20:52:57","date_gmt":"2017-12-13T12:52:57","guid":{"rendered":"http:\/\/www.chinado.cn\/?p=5780"},"modified":"2017-12-13T20:52:57","modified_gmt":"2017-12-13T12:52:57","slug":"%e5%85%a8%e7%90%83%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%8f%91%e5%b1%95%e7%9a%84%e6%96%b0%e8%b6%8b%e5%8a%bf%e5%8f%8a%e5%af%b9%e4%b8%ad%e5%9b%bd%e7%9a%84%e5%90%af%e7%a4%ba","status":"publish","type":"post","link":"https:\/\/cdo.develpress.com\/?p=5780","title":{"rendered":"\u5168\u7403\u7535\u5b50\u5546\u52a1\u53d1\u5c55\u7684\u65b0\u8d8b\u52bf\u53ca\u5bf9\u4e2d\u56fd\u7684\u542f\u793a"},"content":{"rendered":"<p style=\"text-indent:2em;\" class=\"p1\">\u674e \u854a<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">\u5168\u7403\u7535\u5b50\u5546\u52a1\u96f6\u552e\u5e02\u573a\u5448\u73b0\u9ad8\u901f\u589e\u957f\u6001\u52bf\uff0c\u4f46\u540c\u65f6\u5728\u591a\u4e2a\u5c42\u9762\u663e\u793a\u51fa\u8f83\u5927\u7684\u5730\u533a\u5dee\u5f02\uff0c\u56e0\u6b64\u672c\u6587\u901a\u8fc7\u68b3\u7406\u5168\u7403\u53ca\u5178\u578b\u56fd\u5bb6\u7535\u5546\u53d1\u5c55\u7684\u6700\u65b0\u8d8b\u52bf\uff0c\u4ee5\u671f\u4e3a\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u7684\u672a\u6765\u53d1\u5c55\u63d0\u4f9b\u6709\u76ca\u7684\u501f\u9274\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u5168\u7403\u7535\u5b50\u5546\u52a1\u53d1\u5c55\u7684\u65b0\u8d8b\u52bf<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">1.\u5168\u7403\u7535\u5546\u96f6\u552e\u5e02\u573a\u4ecd\u5c06\u4fdd\u6301\u8f83\u5feb\u7684\u589e\u957f\u901f\u5ea6<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\"><span class=\"s1\">2 0 1 6 <\/span>\u5e74\uff0c \u5168\u7403\u7f51\u7edc\u96f6\u552e\u989d\u8fbe<span class=\"s1\">1 . 9 1 5 <\/span>\u4e07\u4ebf\u7f8e\u5143\uff0c \u5360\u603b\u96f6\u552e\u989d\u7684<span class=\"s1\">8 . 7 % <\/span>\uff0c \u589e\u957f\u7387\u4e3a<span class=\"s1\">2 3 . 7 % <\/span>\u3002\u636e<span class=\"s1\">eMarketer<\/span>\u5206\u6790\u9884\u6d4b\uff0c<span class=\"s1\">2020<\/span>\u5e74\u7f51\u7edc\u96f6\u552e\u9500\u552e\u989d\uff08<span class=\"s2\">\u5305\u542b\u5728\u7ebf\u7535\u5546\u3001\u62cd\u5356\u3001\u52a0\u6cb9\u7ad9\u9500\u552e\u548cC2C\u4ea4\u6613\u5f62\u5f0f\u5728\u5185\u7684\u51e0\u4e4e\u6240\u6709\u96f6\u552e\u9500\u552e\u989d\u6570\u636e\uff0c\u4f46\u5e76\u6ca1\u6709\u5c06\u65c5\u6e38\u3001\u95e8\u7968\u548c\u9910\u9986\u7684\u9500\u552e\u989d\u8ba1\u7b97\u5728\u5185<\/span>\uff09\u5c06\u8fbe\u5230<span class=\"s1\">40450<\/span>\u4ebf\u7f8e\u5143\uff0c\u5360\u5168\u7403\u96f6\u552e\u9500\u552e\u989d\u7684\u4efd\u989d\u5c06\u8d85\u8fc7<span class=\"s1\">14%<\/span>\uff0c \u5e74\u590d\u5408\u589e\u957f\u7387\u5c06\u8d85\u8fc7<span class=\"s1\">20%<\/span>\u3002\u6309\u7167<span class=\"s1\">eMarketer<\/span>\u7684\u5206\u6790\uff0c<span class=\"s1\">2017<\/span>\u5e74\u5168\u7403\u7535\u5546\u96f6\u552e\u989d\u5c06\u8fbe\u5230<span class=\"s1\">23520<\/span>\u4ebf\u7f8e\u5143\uff0c\u5360\u5168\u7403\u96f6\u552e\u989d\u7684\u6bd4\u4f8b\u5c06\u8d85\u8fc7<span class=\"s1\">10%<\/span>\u3002\u7535\u5546\u96f6\u552e\u989d\u7684\u7edd\u5bf9\u89c4\u6a21\u4ecd\u5c06\u4fdd\u6301\u4e24\u4f4d\u6570\u4ee5\u4e0a\u7684\u589e\u901f\uff0c<span class=\"s1\">2020<\/span>\u5e74\u7535\u5546\u5360\u96f6\u552e\u603b\u989d\u7684\u6bd4\u91cd\u5c06\u8fbe\u5230<span class=\"s1\">14.6%<\/span>\uff0c\u6bd4<span class=\"s1\">2015<\/span>\u5e74\u7ffb\u4e00\u756a\uff08<span class=\"s3\">\u89c1\u56fe1<\/span>\uff09\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\">2.\u7535\u5b50\u5546\u52a1\u5bf9GDP\u7684\u589e\u957f\u5177\u6709\u8f83\u5927\u8d21\u732e<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\">\u7535\u5546\u5bf9\u5404\u56fd<span class=\"s1\">GDP<\/span>\u7684\u589e\u957f\u8d21\u732e\u8f83\u5927\uff0c\u6839\u636e<span class=\"s1\">Ecommerce Foundation <\/span>\u7684\u9884\u6d4b\uff0c<span class=\"s1\">2017<\/span>\u5e74\u7535\u5546\u9500\u552e\u989d\u5360<span class=\"s1\">GDP <\/span>\u7684\u6bd4\u91cd\u5c06\u6709\u5927\u5e45\u5ea6\u63d0\u9ad8\uff0c\u4f9d\u6b21\u4e3a\u82f1\u56fd\uff08<span class=\"s2\">7.9%<\/span>\uff09\u3001\u4e2d\u56fd\uff08<span class=\"s2\">5.8%<\/span>\uff09\u3001\u6cd5\u56fd\uff08<span class=\"s2\">3.9%<\/span>\uff09\u3001\u97e9\u56fd\uff08<span class=\"s2\">2.9%<\/span>\uff09\u3001\u897f\u73ed\u7259\uff08<span class=\"s1\">2.7%<\/span>\uff09\u3001\u5fb7\u56fd\uff08<span class=\"s2\">2.5%<\/span>\uff09\u3001\u7f8e\u56fd\uff08<span class=\"s2\">2.3%<\/span>\uff09\u3001\u6fb3\u5927\u5229\u4e9a\uff08<span class=\"s2\">1.9%<\/span>\uff09\u3001\u65e5\u672c\u3001\u571f\u8033\u5176\u548c\u610f\u5927\u5229\uff08<span class=\"s2\">1.6%<\/span>\uff09\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\">3.\u4e2d\u56fd\u6210\u4e3a\u5168\u7403\u6700\u5927\u7684\u96f6\u552e\u7535\u5546\u5e02\u573a<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\">\u4e2d\u56fd\u76ee\u524d\u662f\u5168\u7403\u6700\u5927\u7684\u96f6\u552e\u7535\u5546\u5e02\u573a\uff0c<span class=\"s1\">2016<\/span>\u5e74\u7684\u9500\u552e\u989d\u8d85\u8fc7<span class=\"s1\">8990.9<\/span>\u4ebf\u7f8e\u5143\uff0c\u63a5\u8fd1\u5168\u7403\u96f6\u552e\u7535\u5546\u89c4\u6a21\u7684\u4e00\u534a\uff08 <span class=\"s2\">4 7 . 0 % <\/span>\uff09 \u3002\u6839\u636e<span class=\"s1\">eMarketer<\/span>\u7684\u9884\u6d4b\uff0c\u672a\u6765\u51e0\u5e74\u4e2d\u56fd\u90fd\u5c06\u4fdd\u6301\u5168\u7403\u6700\u5927\u96f6\u552e\u7535\u5546\u5e02\u573a\u7684\u5730\u4f4d\uff0c<span class=\"s1\">2020<\/span>\u5e74\u4e2d\u56fd\u96f6\u552e\u7535\u5546\u5e02\u573a\u5c06\u8fbe\u5230<span class=\"s1\">2.416<\/span>\u4e07\u4ebf\u7f8e\u5143\uff0c\u5360\u5168\u7403\u7535\u5546\u4ea4\u6613\u989d\u7684\u6bd4\u91cd\u63a5\u8fd1<span class=\"s1\">60%<\/span>\uff08<span class=\"s3\">\u89c1\u56fe2<\/span>\uff09\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\">4.\u8de8\u5883\u7535\u5546\u6210\u4e3a\u5168\u7403\u7535\u5546\u7684\u4e00\u79cd\u65b0\u8d8b\u52bf<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\"><span class=\"s1\">Nielsen<\/span>\u5bf9<span class=\"s1\">26<\/span>\u4e2a\u56fd\u5bb6\u6d88\u8d39\u8005\u505a\u7684\u8c03\u67e5\u8868\u660e\uff0c\u5c3d\u7ba1\u7535\u5546\u4ecd\u7136\u66f4\u591a\u5730\u5c40\u9650\u4e8e\u56fd\u5185\uff0c\u4f46\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u5173\u6ce8\u5916\u56fd\u96f6\u552e\u5546\uff0c<span class=\"s1\">2016<\/span>\u5e74\uff0c\u5728\u8fc7\u53bb\u516d\u4e2a\u6708\u66fe\u7f51\u8d2d\u8fc7\u7684\u53d7\u8bbf\u8005\u4e2d\uff0c<span class=\"s1\">57%<\/span>\u7684\u4eba\u8868\u793a\u6709\u6d77\u6dd8\u7684\u7ecf\u5386\uff0c\u5176\u4e2d\uff0c<span class=\"s1\">74%<\/span>\u7684\u5370\u5ea6\u53d7\u8bbf\u8005\u3001\u7ea6<span class=\"s1\">2\/3<\/span>\u7684\u897f\u6b27\u56fd\u5bb6\u53d7\u8bbf\u8005\u3001<span class=\"s1\">79%<\/span>\u7684\u610f\u5927\u5229\u6d88\u8d39\u8005\u548c<span class=\"s1\">73%<\/span>\u7684\u5fb7\u56fd\u6d88\u8d39\u8005\u90fd\u66fe\u6d77\u6dd8\u8fc7\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\">5.\u7f51\u8d2d\u4eba\u6570\u7684\u89c4\u6a21\u5c06\u9010\u6b65\u6269\u5927<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\">\u4e00\u65b9\u9762\uff0c\u4e92\u8054\u7f51\u7684\u6e17\u900f\u7387\uff08<span class=\"s2\">\u7f51\u6c11\u6570\u91cf\u5360\u4eba\u53e3\u6570\u91cf\u7684\u6bd4\u91cd<\/span>\uff09\u9010\u6b65\u6269\u5927\u3002\u6839\u636e<span class=\"s1\">Ecommerce Foundation <\/span>\u7684\u8c03\u67e5\uff0c \u6b27\u6d32\u7684\u4e92\u8054\u7f51\u6e17\u900f\u7387\u6700\u9ad8\uff08 <span class=\"s2\">8 1 % <\/span>\uff09 \uff0c \u5176\u4ed6\u5730\u533a\u4f9d\u6b21\u662f\u5317\u7f8e\uff08 <span class=\"s2\">7 4 . 6 % <\/span>\uff09 \u3001\u4e2d\u4e1c\u548c\u975e\u6d32\uff08<span class=\"s2\">67.1%<\/span>\uff09\u3001\u5357\u7f8e\uff08<span class=\"s2\">63.3%<\/span>\uff09\u3001\u4e9a\u592a\uff08<span class=\"s2\">46.6%<\/span>\uff09\u3002\u5927\u56fd\u4e2d\uff0c\u82f1\u56fd\u7684\u4e92\u8054\u7f51\u6e17\u900f\u7387\u6700\u9ad8\uff0c\u8fbe\u5230<span class=\"s1\">97.52%<\/span>\u3002<a href=\"http:\/\/www.chinado.cn\/wp-content\/uploads\/2017\/12\/1-2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5781\" src=\"http:\/\/www.chinado.cn\/wp-content\/uploads\/2017\/12\/1-2.png\" alt=\"\" width=\"638\" height=\"249\" srcset=\"https:\/\/cdo.develpress.com\/wp-content\/uploads\/2017\/12\/1-2.png 638w, https:\/\/cdo.develpress.com\/wp-content\/uploads\/2017\/12\/1-2-300x117.png 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/a><\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">\u53e6\u4e00\u65b9\u9762\uff0c\u7f51\u8d2d\u4eba\u6570\u7684\u6e17\u900f\u7387\uff08<span class=\"s1\">\u7f51\u8d2d\u4eba\u6570\u5360\u4eba\u53e3\u6570\u91cf\u7684\u6bd4\u91cd<\/span>\uff09\u9010\u6b65\u63d0\u9ad8\u3002\u6839\u636e<span class=\"s2\">Ecommerce Foundation <\/span>\u7684\u9884\u6d4b\uff0c <span class=\"s2\">2 0 1 7 <\/span>\u5e74\u5168\u7403\u7f51\u8d2d\u4eba\u6570\u6bd4\u91cd\u4f9d\u6b21\u662f\u5317\u7f8e\uff08 <span class=\"s1\">7 0 % <\/span>\uff09 \u3001\u6b27\u6d32\uff08<span class=\"s1\">58%<\/span>\uff09\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\uff08<span class=\"s1\">45.5%<\/span>\uff09\u3001\u4e9a\u592a\uff08<span class=\"s1\">43.5%<\/span>\uff09\u3001\u5357\u7f8e\uff08<span class=\"s1\">43.5%<\/span>\uff09\u3002<\/p>\n<p style=\"text-indent:2em;\"><a href=\"http:\/\/www.chinado.cn\/wp-content\/uploads\/2017\/12\/2-2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5782\" src=\"http:\/\/www.chinado.cn\/wp-content\/uploads\/2017\/12\/2-2.png\" alt=\"\" width=\"458\" height=\"378\" srcset=\"https:\/\/cdo.develpress.com\/wp-content\/uploads\/2017\/12\/2-2.png 458w, https:\/\/cdo.develpress.com\/wp-content\/uploads\/2017\/12\/2-2-300x248.png 300w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/a><\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">6.\u7535\u5546\u7684\u652f\u4ed8\u5de5\u5177\u65e5\u76ca\u4e30\u5bcc<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">\u4e00\u65b9\u9762\uff0c\u79fb\u52a8\u652f\u4ed8\u5360\u7535\u5546\u652f\u4ed8\u7684\u6bd4\u91cd\u4e0d\u65ad\u63d0\u9ad8\u3002<span class=\"s2\">2016<\/span>\u5e74\uff0c\u5168\u7403\u7535\u5546\u4ea4\u6613\u4e2d\u4f7f\u7528\u79fb\u52a8\u65b9\u5f0f\u652f\u4ed8\u7684\u6bd4\u91cd\u4e3a<span class=\"s2\">34%<\/span>\uff0c\u5404\u5730\u533a\u79fb\u52a8\u652f\u4ed8\u6bd4\u4f8b\u4f9d\u6b21\u4e3a\u62c9\u7f8e\uff08<span class=\"s1\">45%<\/span>\uff09\u3001\u4e9a\u592a\uff08<span class=\"s1\">40%<\/span>\uff09\u3001\u6b27\u6d32\uff08<span class=\"s1\">23%<\/span>\uff09\u3001\u5317\u7f8e\uff08<span class=\"s1\">21%<\/span>\uff09\u3002\u4f8b\u5982\uff0c \u4e2d\u56fd\u79fb\u52a8\u652f\u4ed8\u5360\u7535\u5546\u652f\u4ed8\u7684\u6bd4\u91cd\u5df2\u7531<span class=\"s2\">2014<\/span>\u5e74\u7684<span class=\"s2\">38.1%<\/span>\u6269\u5927\u5230<span class=\"s2\">2016<\/span>\u5e74\u7684<span class=\"s2\">55.5%<\/span>\uff0c\u9884\u8ba1<span class=\"s2\">2019<\/span>\u5e74\u8fd9\u4e00\u6bd4\u4f8b\u5c06\u8fbe\u5230<span class=\"s2\">71.5%<\/span>\uff08<span class=\"s3\">\u89c1\u56fe3<\/span>\uff09\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">\u53e6\u4e00\u65b9\u9762\uff0c\u7535\u5546\u652f\u4ed8\u5de5\u5177\u7684\u79cd\u7c7b\u65e5\u76ca\u4e30\u5bcc\u3002<span class=\"s2\">2016<\/span>\u5e74\uff0c\u5c3d\u7ba1\u94f6\u884c\u5361\u4ecd\u662f\u4e3b\u8981\u7684\u652f\u4ed8\u5de5\u5177\uff0c\u4f8b\u5982<span class=\"s2\">38% <\/span>\u7684\u7f8e\u56fd\u7f51\u6c11\u548c<span class=\"s2\">66%<\/span>\u7684\u5df4\u897f\u7f51\u6c11\u4f7f\u7528\u4fe1\u7528\u5361\u3001<span class=\"s2\">27%<\/span>\u7684\u7f8e\u56fd\u7f51\u6c11\u4f7f\u7528\u501f\u8bb0\u5361\uff0c<span class=\"s2\">35%<\/span>\u7684\u5370\u5ea6\u7f51\u6c11\u4f7f\u7528\u8d27\u5230\u4ed8\u6b3e\u7684\u652f\u4ed8\u65b9\u5f0f\uff0c\u4f46\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c \u7535\u5b50\u94b1\u5305\u7684\u666e\u53ca\u7387\u8fd1\u5e74\u6765\u8fc5\u901f\u6269\u5927\uff0c\u4e2d\u56fd\u8fd1<span class=\"s2\">1\/2<\/span>\u7684\u7f51\u6c11\u4f7f\u7528\u7535\u5b50\u94b1\u5305\uff08<span class=\"s1\">47%<\/span>\uff09\uff0c\u5176\u4ed6\u7535\u5b50\u94b1\u5305\u4f7f\u7528\u7387\u8f83\u9ad8\u7684\u56fd\u5bb6\u4f9d\u6b21\u662f\u82f1\u56fd\uff08<span class=\"s1\">24%<\/span>\uff09\u3001\u65e5\u672c\uff08<span class=\"s1\">20%<\/span>\uff09\u3001\u6fb3\u5927\u5229\u4e9a\uff08<span class=\"s1\">19%<\/span>\uff09\u3001\u7f8e\u56fd\uff08<span class=\"s2\">17%<\/span>\uff09\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">7.\u5404\u56fd\u7535\u5546\u4ea4\u6613\u7684\u7ed3\u6784\u5b58\u5728\u5dee\u5f02<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u7f51\u7edc\u5546\u54c1\u4ea4\u6613\u65b9\u9762\uff0c\u5404\u56fd\u7535\u5546\u4ea4\u6613\u4f4d\u5c45\u7b2c\u4e00\u7684\u5546\u54c1\u4e2d\uff0c \u4e2d\u56fd\u662f\u5bb6\u5177\u548c\u56ed\u827a\u4ea7\u54c1\uff0c \u7f8e\u56fd\u662f\u5a92\u4f53\u5a31\u4e50\u4ea7\u54c1\uff0c \u82f1\u56fd\u662f\u4e66\u7c4d\uff0c \u5176\u4ed6\u56fd\u5bb6\u4ee5\u670d\u88c5\u7c7b\u5c45\u591a\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u7f51\u7edc\u670d\u52a1\u4ea4\u6613\u65b9\u9762\uff0c\u6b27\u6d32\u7684\u79fb\u52a8\u901a\u8baf\u670d\u52a1\u4ea4\u6613\u4f4d\u5c45\u7b2c\u4e00\uff08<span class=\"s1\">30%<\/span>\uff09\uff0c \u5176\u4ed6\u56fd\u5bb6\u90fd\u4ee5\u65c5\u6e38\u5c45\u591a\uff0c\u4f8b\u5982\u65e5\u672c\u7684\u8fd9\u4e00\u6bd4\u4f8b\u9ad8\u8fbe<span class=\"s2\">91%<\/span>\uff0c\u5176\u4ed6\u56fd\u5bb6\u7684\u6bd4\u91cd\u4f9d\u6b21\u662f\u7f8e\u56fd\uff08<span class=\"s1\">83%<\/span>\uff09\u3001\u4e2d\u56fd\uff08<span class=\"s1\">74%<\/span>\uff09\u3001\u5df4\u897f\uff08<span class=\"s1\">70%<\/span>\uff09\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\">\u5178\u578b\u56fd\u5bb6\u7535\u5546\u53d1\u5c55\u7684\u65b0\u8d8b\u52bf<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">1.\u7f8e\u56fd<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u7f8e\u56fd\u7f51\u6c11\u5bf9\u8de8\u5883\u7535\u5546\u7684\u63a5\u53d7\u7a0b\u5ea6\u975e\u5e38\u9ad8\u3002\u7f8e\u56fd\u6709<span class=\"s2\">3.15<\/span>\u4ebf\u5c45\u6c11\uff0c <span class=\"s2\">2.55<\/span>\u4ebf\u7f51\u6c11\uff0c<span class=\"s2\">1.84<\/span>\u4ebf\u5728\u7ebf\u8d2d\u4e70\u8005\u3002<span class=\"s2\">CyberSourcer<\/span>\u7684\u8c03\u7814\u8868\u660e\uff0c\u8d85\u8fc7\u534a\u6570\u7684\u7f8e\u56fd\u7535\u5b50\u5546\u6237\u90fd\u4ece\u56fd\u5916\u63a5\u53d7\u8ba2\u5355\uff0c<span class=\"s2\">39%<\/span>\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u4ece\u4e2d\u56fd\u8d2d\u4e70\u5546\u54c1\uff0c\u7f8e\u56fd\u672c\u571f\u5546\u5bb6\u6709<span class=\"s2\">22%<\/span>\u7684<span class=\"s2\">B2C <\/span>\u8ba2\u5355\u9500\u5f80\u6b27\u6d32\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u7f8e\u56fd\u7ebf\u4e0b\u96f6\u552e\u5546\u8f6c\u6218\u7ebf\u4e0a\u7684\u6210\u529f\u6848\u4f8b\u8f83\u591a\u3002\u6574\u4f53\u800c\u8a00\uff0c\u7f8e\u56fd\u5404\u5927\u7ebf\u4e0b\u96f6\u552e\u5546\u5747\u4ece\u4e8b\u7ebf\u4e0a\u9500\u552e\u3002\u5982<span class=\"s3\">\u56fe4 <\/span>\u6240\u793a\uff0c\u6c83\u5c14\u739b\u7684\u7ebf\u4e0a\u8425\u9500\u5360\u5168\u90e8\u5e02\u573a\u4efd\u989d\u63a5\u8fd1<span class=\"s2\">8%<\/span>\uff0c\u7ebf\u4e0a\u8425\u6536\u6bd4\u91cd\u63a5\u8fd1<span class=\"s2\">5%<\/span>\u3002\u591a\u6570\u96f6\u552e\u5546\u90fd\u53ef\u4ee5\u5728\u7ebf\u4e0a\u5e02\u573a\u4efd\u989d\u548c\u7ebf\u4e0a\u8425\u6536\u6bd4\u91cd\u4e2d\u8fbe\u5230\u8f83\u597d\u7684\u5e73\u8861\uff0c\u4f8b\u5982<span class=\"s2\">kohl<\/span>\u2019<span class=\"s2\">s<\/span>\u548c\u897f\u5c14\u65af\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u7f8e\u56fd\u7684\u5782\u76f4\u7535\u5546\u3001\u54c1\u724c\u81ea\u6709\u7535\u5546\u53d1\u5c55\u52bf\u5934\u8f83\u597d\u3002\u7f8e\u56fd\u5f88\u591a\u54c1\u724c\u5546\u90fd\u6709\u81ea\u8425\u7535\u5546\uff0c\u4f8b\u5982\u82f9\u679c\u3001<span class=\"s2\">GAP<\/span>\u3001<span class=\"s2\">WS<\/span>\u7b49\u901a\u8fc7\u81ea\u8425\u7f51\u7ad9\u5c06\u7ebf\u4e0b\u6d41\u91cf\u5f15\u81f3\u7ebf\u4e0a\uff0c\u52a0\u5f3a\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\u7684\u8054\u52a8\uff0c\u901a\u8fc7\u95e8\u5e97\u81ea\u63d0\u548c\u540c\u6b65\u4e0a\u65b0\u7b49\u65b9\u5f0f\u83b7\u5f97\u4e86\u6d88\u8d39\u8005\u7684\u6781\u5927\u8ba4\u53ef\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u7f8e\u56fd\u533b\u836f\u7535\u5546\u7279\u8272\u9c9c\u660e\u3002\u7f8e\u56fd\u4e09\u5927\u533b\u836f\u8fde\u9501\u5de8\u5934\u5747\u6d89\u8db3\u533b\u836f\u7535\u5546\uff0c\u533b\u836f\u7535\u5546\u5f97\u76ca\u4e8e\u653f\u7b56\uff08<span class=\"s1\">\u533b\u836f\u5206\u5f00\u3001\u5904\u65b9\u836f\u7f51\u7edc\u96f6\u552e\u7b49<\/span>\uff09\u4ee5\u53ca<span class=\"s2\">PBM<\/span>\uff08<span class=\"s1\">\u836f\u54c1\u798f\u5229\u7ba1\u7406<\/span>\uff09\u7b49\u4e13\u4e1a\u670d\u52a1\u3002<span class=\"s2\">CVS<\/span>\u4f5c\u4e3a\u7f8e\u56fd\u533b\u836f\u7535\u5546\u7684\u4ee3\u8868\uff0c\u5728\u5e03\u5c40\u7535\u5546\u7f51\u7ad9\u3001\u5efa\u7acb\u7269\u6d41\u4ed3\u50a8\u4e2d\u5fc3\u3001\u7ecf\u8425\u5546\u54c1\u591a\u5143\u5316\u7b49\u65b9\u9762\u5f15\u5bfc\u7f8e\u56fd\u533b\u836f\u7535\u5546\u7684\u6f6e\u6d41\uff0c\u76ee\u524d\u7535\u5546\u4e1a\u52a1\u5360\u636e<span class=\"s2\">CVS<\/span>\u8425\u4e1a\u6536\u5165\u7684\u6bd4\u91cd\u5df2\u8d85\u8fc7<span class=\"s2\">30%<\/span>\uff0c\u5b9e\u73b0\u4e86\u5355\u5e97\u9500\u552e\u989d\u5168\u7f8e\u7b2c\u4e00\u3001\u540c\u5e97\u589e\u901f<span class=\"s2\">2%<\/span>\u7684\u826f\u597d\u4e1a\u7ee9\u3002\u5728\u5176\u5e26\u9886\u4e4b\u4e0b\uff0c\u5168\u7f8e<span class=\"s2\">30%<\/span>\u7684\u836f\u54c1\u96f6\u552e\u4e0e\u7535\u5546\u6709\u5173\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">2.\u82f1\u56fd<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u82f1\u56fd\u7684\u7f51\u8d2d\u666e\u53ca\u7387\u8fdc\u8fdc\u8d85\u8fc7\u5176\u4ed6\u56fd\u5bb6\u3002\u82f1\u56fd\u7684\u7f51\u8d2d\u6e17\u900f\u7387\u8d85\u8fc7<span class=\"s2\">80%<\/span>\uff0c\u7535\u5546\u96f6\u552e\u989d\u8d85\u8fc7<span class=\"s2\">1700<\/span>\u4ebf\u6b27\u5143\uff0c\u5360\u5168\u90e8\u96f6\u552e\u989d\u7684\u6bd4\u91cd\u63a5\u8fd1<span class=\"s2\">20%<\/span>\u3002\u82f1\u56fd\u548c\u6b27\u6d32\u5176\u4ed6\u56fd\u5bb6\u4e4b\u95f4\u7684<span class=\"s2\">C2C<\/span>\u8f83\u9ad8\uff0c\u82f1\u56fd\u4e4b\u5916\u7684\u6b27\u6d32\u666e\u901a\u6d88\u8d39\u8005\u4e5f\u5728\u82f1\u56fd\u7f51\u7ad9\u8d2d\u7269\uff0c\u82f1\u56fd\u548c\u6b27\u76df\u4e4b\u95f4\u7684\u8d38\u6613\u6709<span class=\"s2\">30%<\/span>\u662f\u5728\u7f51\u4e0a\u5b8c\u6210\u7684\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u7535\u5546\u7ecf\u8425\u6a21\u5f0f\u5448\u73b0\u591a\u5143\u5316\u53d1\u5c55\u3002<span class=\"s2\">BOOHOO<\/span>\u7b49\u5feb\u65f6\u5c1a\u7535\u5546\u53d7\u5230\u4e86\u5168\u7403\u6d88\u8d39\u8005\u7684\u6b22\u8fce\uff1b<span class=\"s2\">Argos<\/span>\u5c06\u7ebf\u4e0b\u8d2d\u7269\u3001\u76ee\u5f55\u8d2d\u7269\u3001\u7535\u8bdd\u8d2d\u7269\u4e0e\u7f51\u7edc\u8d2d\u7269\u7b49\u5404\u79cd\u6e20\u9053\u8fdb\u884c\u65e0\u7f1d\u6574\u5408\uff1b\u4ee5<span class=\"s2\">ASOS<\/span>\u4e3a\u4ee3\u8868\u7684\u7279\u8272\u7535\u5546\u5728\u5546\u4e1a\u6a21\u5f0f\u4e0a\u5f00\u5c55\u521b\u65b0\uff0c\u4ece\u5e73\u53f0\u8d77\u5bb6\uff0c\u53d1\u5c55\u5230\u4e3b\u8425\u81ea\u6709\u54c1\u724c\u65f6\u5c1a\u4ea7\u54c1\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">3.\u5fb7\u56fd<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u4e2d\u8001\u5e74\u4eba\u662f\u7f51\u8d2d\u7684\u4e3b\u529b\u4eba\u7fa4\u3002\u636e\u8c03\u67e5\uff0c\u5fb7\u56fd\u7f51\u8d2d\u4e3b\u529b\u662f<span class=\"s2\">24-54<\/span>\u5c81\u7684\u4eba\u7fa4\uff0c<span class=\"s2\">55<\/span>\u5c81\u4ee5\u4e0a\u7684\u8001\u5e74\u4eba\u5360\u7f51\u8d2d\u65cf\u7684\u6bd4\u91cd\u8fbe\u5230<span class=\"s2\">34.2%<\/span>\u3002\u56e0\u6b64\uff0c\u5fb7\u56fd\u7684\u7535\u5546\u4ea7\u54c1\u54c1\u7c7b\u4e0d\u540c\u4e8e\u5176\u4ed6\u56fd\u5bb6\u3002<span class=\"s2\">2017<\/span>\u5e74\u4e0a\u534a\u5e74\uff0c\u5728\u7ebf\u9500\u552e\u989d\u589e\u957f\u7387\u524d\u4e09\u4f4d\u5206\u522b\u662f\u5bb6\u5177\u3001\u706f\u5177\u548c\u88c5\u9970\u54c1\uff08<span class=\"s1\">33.9%<\/span>\uff09\u3001\u5bb6\u5c45\u7528\u54c1\u53ca\u9c9c\u82b1\uff08<span class=\"s1\">32.4%<\/span>\uff09\u3001\u7535\u8111\u3001\u914d\u4ef6\u548c\u6e38\u620f\u7c7b\u4ea7\u54c1\uff08<span class=\"s1\">29.7%<\/span>\uff09\u3002<\/p>\n<p style=\"text-indent:2em;\"><a href=\"http:\/\/www.chinado.cn\/wp-content\/uploads\/2017\/12\/3-2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5783\" src=\"http:\/\/www.chinado.cn\/wp-content\/uploads\/2017\/12\/3-2.png\" alt=\"\" width=\"490\" height=\"398\" srcset=\"https:\/\/cdo.develpress.com\/wp-content\/uploads\/2017\/12\/3-2.png 490w, https:\/\/cdo.develpress.com\/wp-content\/uploads\/2017\/12\/3-2-300x244.png 300w, https:\/\/cdo.develpress.com\/wp-content\/uploads\/2017\/12\/3-2-168x137.png 168w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/a><\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">\u8de8\u5883\u7535\u5546\u53d1\u8fbe\u3002\u53d7\u5730\u7406\u4f4d\u7f6e\u4e0e\u653f\u6cbb\u7ecf\u6d4e\u56e0\u7d20\u7684\u5f71\u54cd\uff0c\u8d85\u8fc7<span class=\"s2\">50%<\/span>\u7684\u5fb7\u56fd\u6d88\u8d39\u8005\u5728\u56fd\u9645\u7f51\u7ad9\u4e0a\u8d2d\u7269\u3002\u6839\u636e<span class=\"s2\">eMarketer<\/span>\u7684\u9884\u6d4b\uff0c\u5fb7\u56fd\u8de8\u5883\u7f51\u8d2d\u6d88\u8d39\u8005\u6570\u91cf\u5728<span class=\"s2\">2017<\/span>\u5e74\u5c06\u589e\u957f<span class=\"s2\">13.6%<\/span>\u81f3<span class=\"s2\">1795<\/span>\u4e07\uff0c\u5176\u4e2d<span class=\"s2\">14<\/span>\u5c81\u4ee5\u4e0a\u7684\u4e92\u8054\u7f51\u7528\u6237\u5360<span class=\"s2\">29.7%<\/span>\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">\u6a21\u4eff\u7845\u8c37\u7684\u7535\u5546\u6295\u8d44\u6a21\u5f0f\u5728\u5168\u7403\u8303\u56f4\u5185\u5907\u53d7\u4e89\u8bae\u3002\u5fb7\u56fd\u6709\u4e00\u5bb6\u5168\u7403\u81ed\u540d\u662d\u8457\u7684\u6295\u8d44\u516c\u53f8\uff0c\u5373\u706b\u7bad\u4e92\u8054\u7f51\uff08<span class=\"s1\">Rocket Internet<\/span>\uff09\u3002\u8be5\u516c\u53f8\u7684\u7b56\u7565\u662f\u6295\u8d44\u6284\u88ad\u7845\u8c37\u521b\u4e1a\u9879\u76ee\u7684\u516c\u53f8\uff0c\u8ba9\u5176\u8fc5\u901f\u5728\u6b27\u6d32\u3001\u5357\u7f8e\u3001\u4e9a\u6d32\u53d1\u5c55\u3002\u4e00\u65e6\u83b7\u5f97\u5e02\u573a\uff0c\u5c31\u5c06\u5176\u5356\u7ed9\u88ab\u6284\u88ad\u7684\u7845\u8c37\u521b\u4e1a\u516c\u53f8\u3002\u5c3d\u7ba1\u53d7\u5230\u7845\u8c37\u4f01\u4e1a\u7684\u62b5\u5236\uff0c\u4f46\u4e0d\u53ef\u5426\u8ba4\uff0c \u8fd9\u79cd\u6295\u8d44\u6a21\u5f0f\u5bf9\u4e8e\u4fc3\u8fdb\u7535\u5546\u521d\u671f\u53d1\u5c55\u5177\u6709\u4e00\u5b9a\u7684\u501f\u9274\u610f\u4e49\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">4.\u65e5\u672c<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">\u65e5\u672c\u7535\u5546\u7684\u79fb\u52a8\u652f\u4ed8\u6bd4\u7387\u8f83\u9ad8\u3002\u65e5\u672c\u7684\u7535\u5546\u666e\u53ca\u7387\u8f83\u9ad8\uff0c\u5c3c\u5c14\u68ee\u8c03\u67e5\u516c\u53f8\u516c\u5e03\u7684\u201c\u5173\u4e8e\u65e5\u672c\u4eba\u7f51\u8d2d\u60c5\u51b5\u7684\u8c03\u67e5\u7ed3\u679c\u201d\u663e\u793a\uff0c \u6709<span class=\"s2\">83%<\/span>\u7684\u65e5\u672c\u4eba\u6709\u7f51\u8d2d\u7ecf\u5386\uff0c\u5176\u4e2d<span class=\"s2\">60%<\/span>\u7684\u4eba\u6bcf\u6708\u81f3\u5c11\u7f51\u8d2d\u4e00\u6b21\u3002<span class=\"s2\">2016 <\/span>\u5e74\uff0c\u65e5\u672c\u6709<span class=\"s2\">50%<\/span>\u7684\u7535\u5546\u4ea4\u6613\u5728\u79fb\u52a8\u7aef\u4e0a\u5b8c\u6210\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u4e8c\u624b\u7535\u5546\u5728\u65e5\u672c\u53d1\u5c55\u8f83\u4e3a\u6210\u529f\u3002\u4e8c\u624b\u7535\u5546\u5728\u65e5\u672c\u975e\u5e38\u6d41\u884c\uff0c <span class=\"s2\">m e r c a r i <\/span>\u662f\u5168\u7403\u5c11\u6709\u7684\u4e8c\u624b\u7535\u5546\u72ec\u89d2\u517d\u4e4b\u4e00\uff0c\u4e5f\u662f\u8fc4\u4eca\u4e3a\u6b62\u65e5\u672c\u552f\u4e00\u4e00\u5bb6\u6210\u957f\u4e3a\u72ec\u89d2\u517d\u7684\u79fb\u52a8\u4e92\u8054\u7f51\u521b\u4e1a\u516c\u53f8\uff0c\u5176<span class=\"s2\">APP<\/span>\u6d3b\u8dc3\u7387\u4e0e\u4e09\u5927\u7535\u5546\u5de8\u5934\u4e0d\u76f8\u4e0a\u4e0b\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u65e5\u672c\u7684\u5782\u76f4\u7535\u5546\u53d1\u5c55\u53ef\u5708\u53ef\u70b9\u3002\u4ee5<span class=\"s2\">Yodobashi Camera<\/span>\u4e3a\u4f8b\uff0c\u7531\u4e00\u4e2a\u5356\u7167\u76f8\u673a\u7684\u5c0f\u5e97\u94fa\u8d77\u6b65\uff0c\u73b0\u5728\u5f00\u521b\u4e86\u591a\u6e20\u9053\u591a\u5e73\u53f0\uff0c\u5e76\u4e14\u7ebf\u4e0a\u7ebf\u4e0b\u90fd\u5f88\u6210\u529f\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u901a\u8fc7\u79ef\u5206\u8fd4\u73b0\u5438\u5f15\u6d88\u8d39\u8005\u3002\u4f4d\u5c45\u65e5\u672c\u7535\u5546\u7b2c\u4e09\u4f4d\u7684\u4e50\u5929\u4e3b\u8981\u9760\u79ef\u5206\u8fd4\u73b0\u6765\u5438\u5f15\u5ba2\u6237\uff0c\u4f8b\u5982\u5176<span class=\"s2\">R-Point Card<\/span>\u670d\u52a1\u4e0e\u65e5\u672c\u7684<span class=\"s2\">13300<\/span>\u4e2a\u5b9e\u4f53\u96f6\u552e\u5e97\u5efa\u7acb\u4e86\u8054\u7cfb\uff0c\u8d2d\u5165\u4e2d\u56fd\u5927\u578b\u5728\u7ebf\u8fd4\u5229\u7f51\u7ad9\u8fd4\u5229\u7f51\uff08<span class=\"s1\">Fanli<\/span>\uff09\u90e8\u5206\u80a1\u6743\uff0c \u8fdb\u4e00\u6b65\u5728\u56fd\u5916\u63a8\u884c\u79ef\u5206\u8fd4\u73b0\u65b9\u5f0f\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">5.\u97e9\u56fd<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u5168\u7403\u751f\u6d3b\u7528\u54c1\u5728\u7ebf\u4ea4\u6613\u6700\u6d3b\u8dc3\u7684\u56fd\u5bb6\u3002\u5168\u7403\u5e02\u573a\u8c03\u67e5\u673a\u6784<span class=\"s2\">Kantar Worldpanel<\/span>\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u97e9\u56fd\u5728\u751f\u6d3b\u5fc5\u9700\u54c1\u5e02\u573a\u5f53\u4e2d\uff0c\u7f51\u8d2d\u7684\u9500\u552e\u989d\u5360\u6bd4\u8fbe<span class=\"s2\">16.6%<\/span>\uff0c\u5728\u5168\u7403\u4e3b\u8981\u56fd\u5bb6\u548c\u5730\u533a\u4e2d\u6392\u540d\u7b2c\u4e00\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u7535\u5546\u672c\u571f\u5316\u7a0b\u5ea6\u9ad8\u3002\u97e9\u56fd\u7535\u5546\u5e02\u573a\u5360\u6709\u7387\u5c45\u524d\u5341\u7684\uff0c\u57fa\u672c\u90fd\u662f\u672c\u571f\u7535\u5546\uff0c\u5176\u4e2d\u77e5\u540d\u7684\u5e73\u53f0\u5305\u62ec<span class=\"s2\">Gmarket<\/span>\u3001<span class=\"s2\">11st<\/span>\u3001<span class=\"s2\">Lotte<\/span>\u3001<span class=\"s2\">Naning9<\/span>\u3001<span class=\"s2\">Stylenanda<\/span>\u3002\u4f5c\u4e3a\u5168\u7403\u7535\u5546\u5de8\u5934\u7684\u963f\u91cc\u548c\u4e9a\u9a6c\u900a\u90fd\u6ca1\u6709\u8fdb\u5165\u97e9\u56fd\u7535\u5546\u6392\u884c\u699c\u524d\u5341\u540d\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\"><span class=\"s2\">C2C<\/span>\u6a21\u5f0f\u8f83\u4e3a\u6d41\u884c\u3002\u97e9\u56fd\u8de8\u5883\u7535\u5546\u5411\u4e2d\u56fd\u7684\u51fa\u53e3\u91cf\u8f83\u5927\uff0c\u5176\u4e2d\u5316\u5986\u54c1\u901a\u8fc7\u7535\u5546\u51fa\u53e3\u7684\u5360\u6bd4\u8d85\u8fc7<span class=\"s2\">60%<\/span>\uff0c\u670d\u9970\u8d85\u8fc7<span class=\"s2\">20%<\/span>\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">6.\u5370\u5ea6<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u5168\u7403\u5c11\u6709\u7684\u4ecd\u5177\u6709\u7206\u53d1\u5f0f\u589e\u957f\u6f5c\u529b\u7684\u7535\u5546\u5e02\u573a\u3002\u5370\u5ea6\u73b0\u6709\u4e92\u8054\u7f51\u7528\u6237<span class=\"s2\">4.3<\/span>\u4ebf\u4eba\uff0c\u7f51\u6c11\u6570\u91cf\u6bcf\u5e74\u589e\u957f\u8d85\u8fc7<span class=\"s2\">5000<\/span>\u4e07\u3002\u7531\u4e8e\u5927\u91cf\u65b0\u589e\u7f51\u6c11\u90fd\u662f\u76f4\u63a5\u4f7f\u7528\u79fb\u52a8\u4e92\u8054\u7f51\uff0c\u5370\u5ea6\u5c06\u6210\u4e3a\u8de8\u8d8a<span class=\"s2\">PC<\/span>\u65f6\u4ee3\u76f4\u63a5\u8fdb\u5165\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u4ee3\u8868\uff0c\u9884\u8ba1\u672a\u6765\u4e94\u5e74\u7684\u589e\u957f\u7387\u4ecd\u5c06\u8d85\u8fc7<span class=\"s2\">20%<\/span>\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u4e2d\u56fd\u4e92\u8054\u7f51\u4f01\u4e1a\u5728\u5370\u5ea6\u6709\u5927\u91cf\u6295\u8d44\u3002\u5178\u578b\u7684\u5305\u62ec\u963f\u91cc\u5df4\u5df4\u6295\u8d44<span class=\"s2\">Snapdeal<\/span>\u3001<span class=\"s2\">Paytm E-Commerce<\/span>\u3001<span class=\"s2\">Paytm Mall<\/span>\u7b49\u3002\u6839\u636e<span class=\"s2\">IDC<\/span>\u62a5\u544a\uff0c\u5370\u5ea6\u51fa\u8d27\u91cf\u524d\u4e94\u5927\u624b\u673a\u5382\u5546\u4e2d\uff0c\u9664\u4e86\u7b2c\u4e00\u540d\u4e09\u661f\uff0c\u5176\u4ed6\u56db\u540d\u5168\u662f\u4e2d\u56fd\u5382\u5546\uff0c\u4f9d\u6b21\u662f\u5c0f\u7c73\u3001<span class=\"s2\">vivo<\/span>\u3001\u8054\u60f3\u548c<span class=\"s2\">OPPO<\/span>\u3002\u53e6\u5916\uff0c\u6765\u81ea\u4e2d\u56fd\u7684<span class=\"s2\">UC<\/span>\u6d4f\u89c8\u5668\u3001\u8304\u5b50\u5feb\u4f20\uff08<span class=\"s1\">SHAREit<\/span>\uff09\u3001\u7f8e\u56fe\uff08<span class=\"s1\">BeautyPlusMe<\/span>\uff09\u3001<span class=\"s2\">Clean Master <\/span>\uff08<span class=\"s1\">\u730e\u8c79\u6e05\u7406\u5927\u5e08<\/span>\uff09\u7b49\u624b\u673a\u5e94\u7528\u5728\u5370\u5ea6\u7684\u5e02\u573a\u5360\u6709\u7387\u975e\u5e38\u9ad8\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">7.\u5df4\u897f<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u5206\u7c7b\u4fe1\u606f\u7f51\u7ad9<span class=\"s2\">OLX<\/span>\u662f\u5df4\u897f\u4e92\u8054\u7f51\u4ea7\u4e1a\u7684\u4e00\u4e2a\u5947\u8ff9\u3002<span class=\"s2\">OLX<\/span>\u662f\u5df4\u897f\u6700\u5927\u7684\u8d2d\u7269\u7f51\u7ad9\uff0c\u7f51\u9875\u6bcf\u6708\u88ab\u6d4f\u89c8<span class=\"s2\">110 <\/span>\u4ebf\u6b21\uff0c\u6709<span class=\"s2\">2500<\/span>\u4e07\u79cd\u5217\u8868\uff0c\u5b8c\u6210<span class=\"s2\">850<\/span>\u4e07\u9879\u76ee\u4ea4\u6613\u3002<span class=\"s2\">OLX<\/span>\u53ef\u514d\u8d39\u4f7f\u7528\uff0c\u5e76\u901a\u8fc7\u5411\u7528\u6237\u51fa\u552e\u63a8\u8350\u5217\u8868\u83b7\u5229\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u4e2d\u56fd\u5546\u54c1\u5728\u5df4\u897f\u6709\u7740\u5de8\u5927\u7684\u5f71\u54cd\u529b\u3002<span class=\"s2\">2015<\/span>\u5e74\u6d77\u6dd8\u4eba\u6570\u8fbe\u5230<span class=\"s2\">1500 <\/span>\u4e07\uff0c\u9996\u9009\u76ee\u6807\u662f\u4e2d\u56fd\u7535\u5546\u7f51\u7ad9\u3002\u4ece\u4e2d\u56fd\u5230\u5df4\u897f\u7684\u8ddd\u79bb\u9065\u8fdc\uff0c\u5df4\u897f\u6d77\u5173\u6548\u7387\u8f83\u4f4e\uff0c\u4e2d\u56fd\u5230\u5df4\u897f\u7535\u5546\u4ea7\u54c1\u7684\u7269\u6d41\u65f6\u95f4\u975e\u5e38\u957f\u3002\u7ecf\u8fc7\u5404\u65b9\u52aa\u529b\uff0c \u76ee\u524d\u5df2\u5c06\u7269\u6d41\u65f6\u95f4\u7531<span class=\"s2\">2015<\/span>\u5e74\u7684<span class=\"s2\">1-2<\/span>\u4e2a\u6708\u7f29\u77ed\u4e3a<span class=\"s2\">10-20<\/span>\u5929\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\">\u5168\u7403\u7535\u5546\u53d1\u5c55\u65b0\u8d8b\u52bf\u5bf9\u4e2d\u56fd\u7684\u542f\u793a<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u9488\u5bf9\u4e0a\u8ff0\u5168\u7403\u4ee5\u53ca\u5178\u578b\u56fd\u5bb6\u7535\u5546\u53d1\u5c55\u51fa\u73b0\u7684\u65b0\u8d8b\u52bf\uff0c\u672c\u6587\u63d0\u51fa\u4ee5\u4e0b\u5efa\u8bae\uff0c\u4ee5\u671f\u4e3a\u4e2d\u56fd\u7535\u5546\u4f01\u4e1a\u7684\u826f\u6027\u53d1\u5c55\u548c\u7535\u5546\u884c\u4e1a\u7684\u5347\u7ea7\u63d0\u4f9b\u501f\u9274\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">1 . \u5f00\u53d1\u7528\u4e8e\u4e8c\u624b\u5546\u54c1\u4ea4\u6613\u7684APP<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">\u6fb3\u5927\u5229\u4e9a\u7684<span class=\"s1\">Shpock<\/span>\u662f\u4e00\u6b3e\u7528\u4e8e\u4e8c\u624b\u5546\u54c1\u4ea4\u6613\u7684<span class=\"s1\">APP<\/span>\uff0c\u7528\u6237\u53ea\u9700\u5229\u7528<span class=\"s1\">Shpock<\/span>\u4e3a\u62df\u552e\u5546\u54c1\u62cd\u7167\uff0c\u589e\u52a0\u4e00\u6bb5\u7b80\u5355\u7684\u63cf\u8ff0\u3001\u5206\u7c7b\u548c\u4ef7\u683c\uff0c\u7136\u540e\u4e0a\u4f20\uff0c\u5176\u4ed6\u7528\u6237\u5c31\u53ef\u4ee5\u901a\u8fc7<span class=\"s1\">GPS<\/span>\u5b9a\u4f4d\u6216\u7c7b\u522b\u641c\u7d22\u5546\u54c1\u5e76\u4e0e\u7528\u6237\u4ea4\u6d89\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c<span class=\"s1\">Shpock<\/span>\u5e76\u4e0d\u76f4\u63a5\u53c2\u4e0e\u4ea4\u6613\uff0c\u53ea\u662f\u63d0\u4f9b\u4ea4\u6613\u5e73\u53f0\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">\u4e0e\u4f20\u7edf\u7684\u4ea4\u6613\u5e02\u573a\u4e0d\u540c\uff0c <span class=\"s1\">Shpock<\/span>\u7528\u6237\u9700\u8981\u901a\u8fc7<span class=\"s1\">Facebook<\/span>\u8d26\u53f7\u8fdb\u884c\u6ce8\u518c\uff0c\u8fd9\u6837\u53ef\u4ee5\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4fdd\u8bc1\u5356\u5bb6\u7684\u771f\u5b9e\u6027\u548c\u81ea\u5f8b\u6027\u3002\u65e5\u672c\u7684<span class=\"s1\">Mercari<\/span>\u4e5f\u91c7\u7528\u7c7b\u4f3c\u7684\u6a21\u5f0f\u53d1\u5e03\u4e86<span class=\"s1\">APP<\/span>\uff0c\u7528\u4e8e\u4e8c\u624b\u5546\u54c1\u4ea4\u6613\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\">2.\u91c7\u7528\u5168\u6e20\u9053\u7ecf\u8425\u7684\u6a21\u5f0f<\/p>\n<p style=\"text-indent:2em;\" class=\"p1\"><span class=\"s1\">Argos<\/span>\u4f5c\u4e3a\u5168\u6e20\u9053\u7ecf\u8425\u7684\u4ee3\u8868\uff0c \u5176\u672c\u610f\u662f\u4e3a\u987e\u5ba2\u63d0\u4f9b\u591a\u79cd\u6c9f\u901a\u5e73\u53f0\uff0c\u65b9\u4fbf\u4ed6\u4eec\u968f\u65f6\u4fbf\u6377\u5730\u8d2d\u7269\u3002\u987e\u5ba2\u53ef\u4ee5\u9009\u62e9\u5230<span class=\"s1\">Argos<\/span>\u95e8\u5e97\uff0c\u6216\u8bbf\u95ee\u5176\u7f51\u7ad9\uff0c\u6216\u53d1\u9001\u624b\u673a\u4fe1\u606f\uff0c\u6216\u62e8\u6253<span class=\"s1\">24 <\/span>\u5c0f\u65f6\u514d\u8d39\u670d\u52a1\u70ed\u7ebf\u7535\u8bdd\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u4e0e\u4f20\u7edf\u95e8\u5e97\u7684\u7ecf\u8425\u5b8c\u5168\u4e0d\u540c\uff0c \u4efb\u4f55\u4e00\u5bb6<span class=\"s1\">Argos<\/span>\u95e8\u5e97\u90fd\u4e0d\u9648\u8bbe\u8d27\u67b6\u548c\u5546\u54c1\u3002\u6240\u6709\u7ecf\u8425\u7684\u4ea7\u54c1\u5728\u6d77\u62a5\u6216\u8d2d\u7269\u6307\u5357\u4e2d\u5747\u6709\u8bf4\u660e\uff0c\u5e76\u9644\u6709\u4ea7\u54c1\u7684\u7f16\u7801\u548c\u5f69\u56fe\u3002\u987e\u5ba2\u82e5\u8981\u8d2d\u7269\uff0c\u53ef\u4ee5\u7ffb\u9605\u6446\u8bbe\u5728\u5e97\u91cc\u7684\u8d2d\u7269\u6307\u5357\u6216\u6d77\u62a5\uff0c\u4e5f\u53ef\u4ee5\u62ff\u56de\u5bb6\u6162\u6162\u6311\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">3.\u5f00\u53d1\u4ee5Wish\u4e3a\u4ee3\u8868\u7684\u8de8\u5883\u7535\u5546\u5e73\u53f0<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\"><span class=\"s1\">wish<\/span>\u662f\u4e00\u5bb6\u5177\u6709\u6df1\u539a\u4e2d\u56fd\u8272\u5f69\u7684\u7535\u5546\u5e73\u53f0\uff0c\u4ee5\u4f4e\u4ef7\u8457\u79f0\uff0c\u603b\u90e8\u5728\u7f8e\u56fd\u7845\u8c37\uff0c\u521b\u59cb\u4eba\u6765\u81ea\u6b27\u6d32\u548c\u4e2d\u56fd\u3002\u7f51\u4e0a\u516c\u5f00\u8d44\u6599\u663e\u793a\uff0c<span class=\"s1\">wish<\/span>\u4e0a\u552e\u5356\u7684\u5546\u54c1\uff0c\u5927\u90e8\u5206\u6765\u81ea\u4e8e\u4e2d\u56fd\u3002<span class=\"s1\">wish<\/span>\u4f5c\u4e3a\u8de8\u5883\u7535\u5546\u54c1\u5e73\u53f0\u7684\u4ee3\u8868\uff0c \u53ef\u4ee5\u6781\u5927\u7a0b\u5ea6\u5730\u63a8\u8fdb\u4e2d\u56fd\u7279\u8272\u4ea7\u54c1\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u63a8\u5e7f\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">4 . \u5f00\u53d1\u5782\u76f4\u7535\u5546\u548c\u54c1\u724c\u81ea\u6709\u7535\u5546<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u76ee\u524d\uff0c\u6211\u56fd\u56fd\u5185\u7684\u7535\u5546\u4f01\u4e1a\u5927\u591a\u4f9d\u8d56\u4e8e\u6dd8\u5b9d\u3001\u4eac\u4e1c\u7b49\u5e73\u53f0\uff0c\u5728\u5efa\u8bbe\u81ea\u6709\u54c1\u724c\u65b9\u9762\u505a\u5f97\u8f83\u5c11\uff0c\u867d\u7136\u4f9d\u6258\u5927\u7684\u7535\u5546\u5e73\u53f0\u53ef\u4ee5\u8282\u7701\u5ba3\u4f20\u548c\u8fd0\u8425\u6210\u672c\uff0c\u4f46\u5f00\u53d1\u5782\u76f4\u7535\u5546\u548c\u81ea\u6709\u54c1\u724c\u7535\u5546\uff0c\u65e2\u53ef\u4ee5\u6269\u5927\u5ba3\u4f20\u529b\u5ea6\uff0c\u4e5f\u53ef\u4ee5\u5c06\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u4e1a\u52a1\u6709\u673a\u7ed3\u5408\uff0c \u56e0\u6b64\u5efa\u8bbe\u81ea\u6709\u7535\u5546\u548c\u54c1\u724c\u7535\u5546\u662f\u52bf\u5728\u5fc5\u884c\u7684\u9009\u62e9\u3002<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">5.\u9f13\u52b1\u53d1\u5c55\u533b\u836f\u7535\u5546<\/p>\n<p style=\"text-indent:2em;\" class=\"p2\">\u5982\u524d\u6240\u8ff0\uff0c\u7f8e\u56fd\u533b\u836f\u7535\u5546\u6a21\u5f0f\u7684\u826f\u6027\u8fd0\u8425\u6709\u5176\u653f\u7b56\u548c\u4e13\u4e1a\u670d\u52a1\u7684\u80cc\u666f\u3002\u76ee\u524d\uff0c\u56fd\u5185\u53ef\u4f9b\u516c\u5f00\u7533\u8bf7\u7684\u724c\u7167\u4ec5\u5141\u8bb8\u7ebf\u4e0b\u8fde\u9501\u836f\u5e97\u5728\u7f51\u4e0a\u5f00\u7acb\u81ea\u8425\u7535\u5546\uff0c\u4e3a\u7a81\u7834\u724c\u7167\u7684\u74f6\u9888\uff0c <span class=\"s1\">O2O<\/span>\u5c06\u6210\u4e3a\u4e0b\u4e00\u4ee3\u533b\u836f\u7535\u5546\u7684\u5173\u952e\u8bcd\u3002\u836f\u5e97\u5e94\u52a0\u5f3a\u5bf9\u81ea\u8eab\u7535\u5546\u5b98\u7f51\u7684\u5efa\u8bbe\uff0c\u5c06\u4e1a\u52a1\u91cd\u70b9\u8f6c\u578b\u4e3a\u4e0e\u7ebf\u4e0b\u95e8\u5e97\u4e1a\u52a1\u7ed3\u5408\u66f4\u4e3a\u5bc6\u5207\u7684<span class=\"s1\">O2O<\/span>\u6a21\u5f0f\u3002\uff08<span class=\"s2\">\u53c2\u8003\u6587\u732e\u7565<\/span>\uff09<\/p>\n<p style=\"text-indent:2em;\" class=\"p3\">\u4f5c\u8005\u5355\u4f4d\uff1a\u4e2d\u56fd\u793e\u4f1a\u79d1\u5b66\u9662\u8d22\u7ecf\u6218\u7565\u7814\u7a76\u9662<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u674e \u854a \u5168\u7403\u7535\u5b50\u5546\u52a1\u96f6\u552e\u5e02\u573a\u5448\u73b0\u9ad8\u901f\u589e\u957f\u6001\u52bf\uff0c\u4f46\u540c\u65f6\u5728\u591a\u4e2a\u5c42\u9762\u663e\u793a\u51fa\u8f83\u5927\u7684\u5730\u533a\u5dee\u5f02\uff0c\u56e0\u6b64\u672c\u6587\u901a\u8fc7\u68b3\u7406\u5168\u7403\u53ca\u5178\u578b<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/cdo.develpress.com\/?p=5780\" title=\"\u9605\u8bfb\u66f4\u591a\">\u9605\u8bfb\u66f4\u591a<\/a><\/div>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/cdo.develpress.com\/index.php?rest_route=\/wp\/v2\/posts\/5780"}],"collection":[{"href":"https:\/\/cdo.develpress.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cdo.develpress.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cdo.develpress.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/cdo.develpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5780"}],"version-history":[{"count":0,"href":"https:\/\/cdo.develpress.com\/index.php?rest_route=\/wp\/v2\/posts\/5780\/revisions"}],"wp:attachment":[{"href":"https:\/\/cdo.develpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cdo.develpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cdo.develpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}